Thursday, March 13, 2014

Strategies Unlimited: Watching LED lighting market clearly

Global lighting market is a smooth transition to LED technology. Recently , Power Integrations and Strategies Unlimited analyst Katya Evstratyeva ( Her research involves the application of general lighting LED replacement lamps ) were met , depth discussion of this important technology in the process of changing some of the basic trend , and some general the interpretation of misconceptions .
Whether adopting fairly consistent worldwide LED commercial lighting Manufacturer technology ?
No, it caused some misunderstanding. LED lighting technology adoption varies depending on the application , very different , in addition, the planning and development of each region are different. When talking about the growth of LED technology , understanding the precise definition of the area to determine an application referred to and is very important. For example , although the high cost of LED technology, but adoption rates in Japan in terms of replacement lamps to be ahead of any other country in the world . As a result, Japan's high adoption rate advantage will likely remain for several years , while in North America , with the lower cost of LED technology , the adoption rate began to significantly increase . Therefore, you can not apply the same rate to apply from one application to another application or market or markets. Regional factors and product factors are important factors that must be considered .
LED lighting cost trend driven by what factors ?
This problem is easily misunderstood , because there are many factors at play. When we consider the BOM cost of replacement lamps , LED itself, we have accounted for an estimated 40% to 60 % of costs in all areas , depending on the application . Although the U.S. Department of Energy (DoE) has drawn up a roadmap for the industry , which is expected to cost the LED will continue to reduce , and the cost of other important components ( such as drives ) will also be gradually reduced, but there are still many factors that play a role in . Manufacturers must be operating costs, labor costs and research and development costs included. And retail sectors increase in applications between different countries and have a very big difference. Traditional lighting sales channels rather complex , intermediate generally involves three to six middlemen, brokers have each accounted for a certain proportion of the increase . Thus , not only consider manufacturing costs , but to consider the impact of the final sales price of the entire system .
Relative to the rapid increase in the prior art , if the current price of LED lighting LED technology adoption rates would hinder ?
If we say that the price is to promote people to buy LED bulbs only consideration , and this is wrong. In some markets ( such as North America ) , consumers are more concerned about the price , while in other markets ( such as Europe ) , the buyers are willing to spend more money , because they are more concerned about the quality of the lighting of the lamp. Japanese consumers are even willing to buy LED lights , LED lights because they will be seen as a reflective and implement energy-saving electronic devices . For manufacturers, the main challenge is to accurately grasp the specific needs and concerns of their customers.
Consumers decide to buy LED lights in the process, an important factor in how high degree of energy efficiency ?
Although the ROI calculation is often described as a very simple thing, but it may become a more complex issue. In addition, the value proposition for each region and each application are different. In Europe, the average price is between 27-30 cents / kilowatt-hour (kWh), while in the United States , the national average price of 12 cents ( but in California , the average price up to 24 cents ) . According to DoE statistics , residential bulbs average use of 3 hours per day. While most consumers say they are interested in a more efficient LED commercial lighting Manufacturer products , but they have to be allocated to the ROI many years to recover , they will find it more difficult to justify the initial investment is cost-effective.
ROI calculation more attractive in commercial and industrial applications, because the company has saved more comprehensive cost records , usually at a higher price to pay , and the light bulbs and lighting equipment working hours per day between 10-11 hours . In addition, maintenance costs warehouses and large buildings may involve special equipment and produce high costs . Eventually, the plant manager had to consider the bottom line of each application .
In the LED commercial lighting Manufacturer industry, whether there have been improvements in the field of ripe ?
We see the whole field of lighting control is becoming increasingly important. But this time the situation was very complicated , because we have no common definition. Currently , each company typically provides its own control systems and lighting equipment. Some large manufacturers through its own efforts to achieve greater energy efficiency introduced solutions . We think this is an important area for further development of the lighting industry will grow , but at the moment, we can only see different companies doing their scattered efforts.

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