2014 is a year of surging rapids behind "Integration", "broke the first year", "channel in" and other words reveal faint industry impatience and bustle. In this led to a large LED inside, filled with laughter and tears, filled with loss and longing. Awarded the Nobel blue LED, the led high bay lighting wholesale people proud; NVC storm twists and turns, the industry affects people's nerves; Lynx electricity supplier rise next digit myth lamp enterprises have invested in the arms; small cross-border robbery, so everyone exclaimed injury can not afford; intelligent digital era, lighting electrician to integration; integration of acquisitions shock the industry chain, stepping down gracefully but rather wise ......
Industrial environment is not good, resulting in many businesses struggling, what kind of lighting brands will be eliminated? International lighting brand giants elites give different answers.
Among them, the "big coffee technology" business general manager and technical director of China Shao Jiaping Cree believed to have talent, technology, brand, channel, there is innovation; Zhou Xuejun, director of the Asian Pacific market, "Big Mac" Philips is frankly, the industry downturn, Philips can not stay out of big companies may become small, small businesses are likely to collapse out; Osram (China) sales Director Chen Qi believes that under closures businesses to stay in the market analysis, operations management and other aspects of one side to the market; (GE) lighting, general manager of the international giants General Electric brilliant light is thrown four Cheats - cost, quality, channel branding, product innovation; Cooper, general manager of Asia Pacific Electric Heman believes tap into the potential market areas, with the importance of patents to enter the international market; Tang Guoqing, general manager of Samsung LED China believes that learning and innovation is the key to survival and development ......
In short, to survive and live a good business has a lot of reasons, but let one out of business failures is enough. So what kinds of LED lighting companies will be eliminated in 2015 quit?
The first is the lack of corporate cash flow. Business has always been a money-strand breaks most direct "cause of death." Currently LED hustle dazzled many bosses like to play with blood, loss of the original sense of the Office of Industrial practical, busy expanding production capacity, stepping up the layout, but sluggish business environment, competitors surge in input and output ratio imbalance, the profit decline, allowing companies exhausted their own pockets, and then maneuvers suppliers and auto loans, and finally emptied vigorously promote their own inventory, when there's nothing left, promising immediate bankruptcy, is a nasty run the.
Secondly, there is no core technology businesses. If the LED is a war, then the technology is equivalent equipment, hand knives when companies face roaring bullets outcome of the battle is not self-evident. Look from the LED industry chain, covering several aspects of its substrates, epitaxy and chip, package, application, involving many fields of microelectronics, optical, thermal, etc; from the production point of view, a number of people a hundred assembly plant, even beat several semi-automatic production equipment.
The third channel is excessive superstition electricity supplier companies. This year's "double eleven", Op lighting to 94.3 million yuan to create the myth of electricity providers, many lighting companies have "shock" and even some business interests regardless of the channel under the line, practicing "magic electricity supplier." In fact, the electricity supplier, increasing competition, rising operating costs online, an increase of 8% from the initial 20% to 35% -42%, an electricity supplier into the deep sea, when the company "brandished a knife from the Palace" moment , actually lose the foundation upon which to build the channel, thus embark on a road of no return.
The fourth is an avid open up channels of the enterprise. led high bay light for sale has entered the arena to fight really intense, vigorous marched led high bay light for salemarket line, all kinds of advertising bombardment, slogans inspire passion, tasty attractive channel policy, "beating, smashing, looting" channel on the sports are played every day. However, the limited space in the market, financing capability, channel management, business cooperation mode and other factors, making it possible to hang on until the last business is not much, you know, "keep country DaJiangShan harder than."
2015 has really come, sooner or later be eliminated for businesses that can not necessarily jiliuyongtui a good thing, after all, the industry does not need so many LED lighting business.
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