An led street light wholesale
is an integrated light that uses light emitting diodes (LED) as its
light source. These are considered integrated lights because, in most
cases, the luminaire and the fixture are not separate parts (except
LEDGine-based luminaires). New in manufacturing, the LED light cluster
is sealed on a panel and then assembled to the LED panel with a heat
sink to become an integrated lighting fixture.
Different designs have been created that incorporate various types of
LEDs into a light fixture. The current trend is to use high power 1
watt LEDs, but some companies use low power LEDs in their products,
including several low power LEDs packed together to perform the same
purpose as a single high power LED. The shape of the LED street light
depends on several factors, including led street light wholesale configuration, the heat sink
used with the LEDs, and aesthetic design preference.
Heat sinks for LED street lights are similar in design to heat sinks
used to cool other electronics such as computers. Heat sinks tend to
have as many grooves as possible to facilitate the flow of hot air away
from the LEDs. The area of heat exchange will directly affect the
lifespan of the LED street light.
The lifespan of an LED street light is determined by its light output
compared to its original design specification. Once its brightness
decreases by 30 percent, an LED street light is considered to be at the
end of its life.
Most led street light wholesale
have a lens on the LED panel, which is designed to cast its light in a
rectangular pattern, an advantage compared to traditional street lights,
which typically have a reflector on the back side of a high-pressure
sodium lamp. In this case much of the luminance of the light is lost and
produces light pollution in the air and surrounding environment. Such
street lights can also cause glare for drivers and pedestrians.
A drawback of LED focus panels is that most light is directed to the
road, and less light to the footpaths and other areas. This can be
addressed by the use of specialised lens design and adjustable mounting
spigots.
Technological
development of modern society has reached an unprecedented speed ,
technology for life-changing constantly stimulate our nerves . When we just commonplace for xenon headlights , led street light fixture in the car came to our side. These advances in the end give us what kind of car life change ? In this regard we have to introduce superficial . The rapid development of LED headlamps led
light-emitting diodes in many areas had actually found his position ,
it 's very high performance , long life and strong applicability are
gradually replacing conventional light sources familiar to us . In
the automotive sector , LED light source is a high-end model first
brake lights and daytime running lights to use, but soon , advances in
technology to solve the bottleneck of LED brightness , Audi put its
first use in the car headlights. This
trend is developing rapidly, a new generation of Mercedes-Benz S-Class
has all LED light sources are used car alternative , more gratifying
that , LED with cost advantages are no longer exclusively by the
high-end models. Just
listed ninth generation Accord and Jed have been equipped with LED
headlamps , which for the first time from led street light fixture in the car ,
but just a few years time . In
the development of automotive light sources , LED seems to be the most
perfect solution , with the development of technology to reduce costs,
the arrival of the era of LED lights than we imagined maybe even a lot
faster . Halogen headlights are still a huge number Although
halogen headlights for automotive lighting has been a long time, but
still the first choice for low-end models lighting. In fact , as a kind of incandescent lamps , halogen lamps in our daily lives is the most major lighting equipment . Halogen
headlight bulbs smaller size , in the same power , the brightness of
halogen incandescent 1.5 times, while incandescent life is 2-3 times . As
the technology is quite mature , coupled with a simple structure , so
the halogen headlights on the manufacturing cost is quite low , the
future cost is also very approachable. But
the disadvantage is equally clear : Low lamp life , low color
temperature , luminous efficiency is relatively low, most of the energy
will be converted into heat energy wasted , so people are always looking
for a new car light. Here, I do not know if you remember years ago, the once-popular " headlight stickers " ? After
a few translucent blue stripe filter out the lights although the final
is held invalid , but thus will be able to see people for traditional
halogen headlights with an urgent desire to improve . " Tall on " Xenon headlights led street light fixture was one of the symbols of high-end vehicles, although now
dropping to the mid-range models, but still one of the more advanced
configuration . Xenon
headlamps stands for HID (HighIntensity Discharge Lamp) gas discharge
lamp , which uses electronic ballast , the 12V car battery voltage over
23000V instantly elevated to trigger voltage, xenon headlights xenon
ionization in an arc discharge and making steady light, providing a stable car headlights lighting system. Compared
with conventional halogen headlights , xenon lamp performance advantage
is very obvious , it is not only able to provide a variety of color
temperatures 4000K-12000K , and significantly enhance the brightness ,
power consumption is greatly reduced , due to the xenon lamp is emitting
the gas , no filament exist, so life is also doubled.
At present, with the economic recovery and development, LED street light Manufacturer industry can be described as entering the How to develop for
the future of LED lighting, there are five major aspects of forecasting: First,
LED interior lighting will continue to ferment and become the largest
cake in the lighting industry, and continues to exceed the share of
outdoor lighting. And this is an opportunity, LED home lighting overall
brand will continue to rise. Second,
and this corresponds, LED ceiling will become a mainstream product
home, single-product companies will continue to increase, quality will
continue to improve, prices will continue to decline. Third,
LED light source will be widely used in lanterns, such as modern lamp,
Chinese lamps, crystal lamps, European-style lights, lanterns and
continues to be a selling point. Fourth,
American light bloom three: American neo-classical style with a more
classic or antique flavor, a gradual development towards minimalism, a
luxury development towards the pole, such as copper, plated K gold. Fifth,
the lights will gradually and LED/T5 evenly divided. 2013 220V/LED
lights with the biggest selling point is near or flat luminous
efficiency T5, but stronger than the T5 plasticity, decorative effect is
more prominent. Sixth,
LED lamps will become the new darling of the market, and the share is
not small. Adults tend amplifier solemn lamp, table lamp is biased fun
for children, such as cartoon, music technology. Seventh,
new Chinese will continue to flourish. Compared with traditional
Chinese, styles, materials, colors are more modern. Hailing to rhyme, of
wood Square, Qin months is the kind of manufacturer's representative. Eighth,
modern lamp will continue to win young consumers pro-gaze. In fashion,
simple, color, style trends for the major modern lights, the city will
become the first choice for young consumers decoration lighting part, on
behalf of the brand product sources , Micah, Qilang. Ninth, LED street light Manufacturer a combination of sales of household lighting will continue to rise.
Lighting market, lighting stores sell home, home market, home stores
sell lighting will become the new trend. As an opportunity to combine
ceramics, soft lighting will be installed and a larger trend. It is also the world's efforts to integrate Lighting Times direction. Tenth,
Crystal Light still separatist north and south, each of the old and new
world North Heavy yellow crystal lamps, heavy southern black, white
crystal lamps;. Metropolitan popular modern crystal lamp, small cities
and rural new aristocracy popular traditional crystal lamps, equally matched in the short term. Eleventh,
low voltage lights into the trough in 2014, a large number of
manufacturers have to make adjustments. The main reason is still the
lamp body is too complicated, cohabitation lighting quality, resulting
in consumer confidence crisis. Twelvth,
"alliance" will become fashionable. Industry will break the fragmented
history, to hold together for warmth, pushing the development of the new
era. China Lighting Industry Alliance representatives, Chinese lighting
Sharing Alliance, Wai Chi Union, the lights are Credit Union . Thirteenth,
LED commercial lighting continued to rise, according to the traditional
providers gradually decline. 2014 LED public lighting will be replaced
by a larger amount, of course, it is mainly large enterprises gluttonous
feast. Fourteenth, LED street light Manufacturer will increase the amount of marketing and procurement,
street companies will usher in a new round of development opportunities.
Of course, the competition will be fiercer than ever before. Fifteenth,
energy-saving lamps facing a major landslide, large enterprises must
transition source. In this transition enterprises are facing huge
losses, the process is extremely painful.
After the arrival of the Financial Times , the world's major industry crisis, layoffs have set off a storm . The led street light wholesale industry , benefiting from many state and local subsidies
have been introduced , it is a thriving landscape, but often in a good
market , but should maintain a sense of crisis . What
brand developers mean ? Our most immediate impression , the first is
money, a direct hit on media advertising code of listed companies , the
current strength of some companies to accelerate efforts for brand
promotion , which is part of the LED business " Tyrant " Capital strong media spenders , accelerate the quality of their products, innovations related. In
fact , LED market over the years, the brand really important ? Does it
exist what are the advantages ? Order to better understand the effects
of the brand , interviews AQSIQ center chief branding expert Zhang
Guoqin . Zhangguo
Qin told reporters , LED lighting is a lighting technology revolution,
the future market will belong to a brand, scale , there are channels,
product innovation and enterprise . In
a market economy, LED brand building to bring new opportunities , but
also to the development of enterprises are facing new risks and
challenges , the brand is a product of competition in the market ,
largely determines the product or company's market share , determine the survival and development of enterprises. "In
the market , the brand is a symbol of quality and credibility of the
mark , a sign of market demand , consumer recognition of signs ."
Zhangguo Qin said. Beware of repeating the energy-saving lamps LED lamps " low-quality gate" LED
lighting market in China and around the world are no uniform standards
to product quality constraints , which also gives small manufacturers
the opportunity. The
face of growing emerging lighting market , LED small workshops began to
delineate their product users and pains , low- hype in the market price
of the product , the use of consumer products and some vendors do not
understand this characteristic in product quality big
fuss by using inferior materials and reducing materials should be used
to obtain a lower cost product , thereby reducing prices, and also to
consumers and the industry 's development and reputation of catastrophic
losses. In
recent years , the country to promote energy-saving lamps , one is to
achieve green energy , but it is also possible to achieve well-being for
the average consumer to save money , however, the reporter found that
in the interview process, many consumers are lack of understanding of
LED lights some do not even know the difference between LED lamps and traditional lamps. "Quality
is king of corporate survival , the company's core strategy must be
returned to build brand value up, firmly grasp the quality of the bottom
line in the long-term price loves , and seek to improve the management
and quality of the road , creating a century brands. "
Zhangguo Qin told reporters today the concept of mainstream consumer
groups have changed , low quality only gradually lost the trust of
customers , and for high -quality products bring a higher premium is
prone to acceptance . Too
many domestic enterprises have tasted the pain of no brand , but brand
building is definitely not short span of time , the quality is the
premise of the brand , if you want to try in vain to capture the market
with inferior products , increase their visibility , and can only be
said to be dry Ze and fishing , yinzhenzhike . Just
think, when a company's products are marked with low -quality label,
and then trying to reshape corporate brand , a blessing is easy to
things ? Lower quality may reduce costs, but it is a price war by
thinning margins , will allow businesses to walk in the capital chain tension wire, a careless , is round loser . Do not let the "price war " has become devalued LED brand " killer" "Price
war " is the topic of discussion for each industry , the price at which
the industry can not be avoided , but it is definitely not business
development strategies rely on low prices , which hurt the enemy one
thousand , eight hundred ways since the loss of vicious competition ,
but positive is respected by the entire industry . No wonder the industry will be feeling , a brand can lead to the development of a real enterprise . June
2012 , the State Council decided to arrange 2.2 billion yuan of
financial subsidies to support energy-saving lamps and led street light wholesale
promotion, has not yet formally allocated 2.2 billion yuan , LED lights
on the market price war has started early . An
industry source told reporters , from the second half of 2012, with
Philips, NVC , Everlight LED lighting companies represented invariably
lower prices. 2013
first half data show that first-tier vendors Tsinghua Tongfang and NVC
7w LED bulb prices over the same period last year fell 37.3 percent ,
respectively , 36%, and some companies even reached the maximum decrease
of 40% . Subsidy rules have not yet implemented, the market price of LED lamps has been advanced diving. LED
lighting companies now seem to play with blood , regardless of size,
product , how markets are like the wolf -like , growling reached the
surging wave of lighting markets. Meanwhile,
the price war has once again become the LED enterprise open hands of
the sharpest ax , no minimum , only lower , there is not to kill
opponents Pianjiabuliu not stop the trend. A 7W LED bulbs last year, could sell 40 yuan -50 yuan , some small brands even as long as two dozen yuan . The decline far exceeded industry expectations of 15% to 20 % drop. The
number of enterprises in an interview said that in the healthy
development of the market situation , the number of future production
companies will be less and less , but more and more large -scale ,
profits will be higher and higher , the price war end non- long-term
solution . With
the current global semiconductor market continues to heat up , LED
industry is showing the industry continues to grow , technology has
improved continuously , industrial chain , etc. , companies do their own
position, breakthrough, planning the layout , and then lead the market. Formation of well-known brands will be benevolent enterprise development In
the Chinese LED industry environment fast international background ,
originally relying on to win the rapid rise of manufacturing scale LED
brand , means that domestic companies began to abandon the traditional
cost-competitive manner , transferred to a brand -driven, strategic
leadership, technological innovation, management
as a competitive advantage on the basis of integrated elements , which
local enterprises solid domestic market , international markets are
innovative . In
recent years, both in the domestic market or in the overseas market ,
China LED products to foreign manufacturers have a strong deterrent ,
but the deterrent mainly from the price of the product , low prices
coupled with good products quality was panic developed Western countries . However,
from a global industry environment analysis, China led street light wholesale companies this
cost competitive advantage is not worth showing off , basically because
of this advantage of this special Chinese manufacturing environment
conferred , not really meaning business monomer enhance competitiveness. Thus
, competition among enterprises to enter the brand competition stage ,
the brand's competitiveness is directly related to corporate profits and
future development prospects. Enterprises
are facing a more competitive environment , the fierce market
competition is the quality of products , technical services and prices
and other factors , and ultimately to promote the CIS through corporate
and brand extension to achieve. In
the modern consumer environment , the credibility of the brand is
actually a guarantee , increase brand value means that its consumer
confidence increases, means that companies can get more user resource ,
which is the current enterprise core competitiveness .
“ High road” At present, with the economic recovery and development,
LED lighting industry can be described as entering the How to develop
for the future of LED lighting, there are five major aspects of
forecasting:
First, led street light wholesale
will continue to ferment and become the largest cake in the lighting
industry, and continues to exceed the share of outdoor lighting. And
this is an opportunity, LED home lighting overall brand will continue to
rise.
Second, and this corresponds, LED ceiling will become a mainstream
product home, single-product companies will continue to increase,
quality will continue to improve, prices will continue to decline.
Third, LED light source will be widely used in lanterns, such as
modern lamp, Chinese lamps, crystal lamps, European-style lights,
lanterns and continues to be a selling point.
Fourth, American light bloom three: American neo-classical style with
a more classic or antique flavor, a gradual development towards
minimalism, a luxury development towards the pole, such as copper,
plated K gold.
Fifth, the lights will gradually and LED/T5 evenly divided. 2013
220V/LED lights with the biggest selling point is near or flat luminous
efficiency T5, but stronger than the T5 plasticity, decorative effect is
more prominent.
Sixth, LED lamps will become the new darling of the market, and the
share is not small. Adults tend amplifier solemn lamp, table lamp is
biased fun for children, such as cartoon, music technology.
Seventh, new Chinese will continue to flourish. Compared with
traditional Chinese, styles, materials, colors are more modern. Hailing
to rhyme, of wood Square, Qin months is the kind of manufacturer’s
representative.
Eighth, modern lamp will continue to win young consumers pro-gaze. In
fashion, simple, color, style trends for the major modern lights, the
city will become the first choice for young consumers decoration
lighting part, on behalf of the brand product sources , Micah, Qilang.
Ninth, and a combination of sales of household lighting will continue
to rise. Lighting market, lighting stores sell home, home market, home
stores sell lighting will become the new trend. As an opportunity to
combine ceramics, soft lighting will be installed and a larger trend. It
is also the world’s efforts to integrate Lighting Times direction.
Tenth, Crystal Light still separatist north and south, each of the
old and new world North Heavy yellow crystal lamps, heavy southern
black, white crystal lamps;. Metropolitan popular modern crystal lamp,
small cities and rural new aristocracy popular traditional crystal
lamps, equally matched in the short term.
Eleventh, low voltage lights into the trough in 2014, a large number
of manufacturers have to make adjustments. The main reason is still the
lamp body is too complicated, cohabitation lighting quality, resulting
in consumer confidence crisis.
Twelvth, “alliance” will become fashionable. Industry will break the
fragmented history, to hold together for warmth, pushing the development
of the new era. China Lighting Industry Alliance representatives,
Chinese lighting Sharing Alliance, Wai Chi Union, the lights are Credit
Union .
Thirteenth, led street light wholesale
continued to rise, according to the traditional providers gradually
decline. 2014 LED public lighting will be replaced by a larger amount,
of course, it is mainly large enterprises gluttonous feast.
Fourteenth, LED lights will increase the amount of marketing and
procurement, street companies will usher in a new round of development
opportunities. Of course, the competition will be fiercer than ever
before.
Fifteenth, energy-saving lamps facing a major landslide, large
enterprises must transition source. In this transition enterprises are
facing huge losses, the process is extremely painful.
In
the end how long LED life period at prices discounted , LED product
lifetime discount Insiders are also bold , said: ? ? One person's life a
lamp , but in this era of rapid consumption , we really need such
longevity product
Why ? LED in the open market in the process of emerging issues , is not
that make us reconsider , led street light fixture Manufacturer positioning, a person's life a
lamp is suitable for consumer products such as LED products ? On
the one hand , from the consumer is concerned, an assumption that can
really light 100,000 hours of life , then you need to spend 10 years,
and now the rising standards of living of consumers , so that they do
not replace the lamp a few years , they do it? this
almost incredible long life in the end is to meet the market needs?
Yihuo this long-life consumer's life can become cumbersome, outdated and
finally come to no change for a wasteful embarrassment ? On
the other hand from the manufacturer concerned, if there really such a
long LED products , then the manufacturers how to survive ? Market is
bigger, there are always marginal , to the civilian market from the
government to the public market to market to overseas markets if
the market cycle is too slow , the oversupply is just a matter of time ,
now the reason given industry reshuffle instability in the industry ,
and that industry is a stable situation, what ? If everything is set in
an ideal state , long life, high
performance , energy saving, environmental protection and so on , such
as advertising in general good , and that the led street light fixture Manufacturer market saturation ,
many manufacturers are eliminated exhausted just a matter of time ,
long-life goods under the cover of this slow circulation , whether it
will be a major drag LED industry development ? According
contradictions existing between the led street light fixture Manufacturer industry price and life , many
industry insiders pointed out: life can launch different products in
different regions according to the level of consumption , since lower
costs, came in line with consumer psychology , making LED products can
be in rural areas lower
consumption levels in areas such as marketing, this high consumption of
high prices, low consumption and low price approach seems to solve the
problem is currently a major route . But
the high level of consumption cities for LED products with high
requirements, but easier grass is always greener , lighting products in
many cases seems to have become a trend FMCG , high longevity seems very
wasteful attitude in the market. And
in order to quickly occupied the lower level of consumption in rural
and other areas , low-cost offensive seems useful, but substitute goods
in these places slower , if reduced due to low-priced LED product life ,
it is difficult to convince the public .
LED lighting industry still start initial stage , a variety of led street light Manufacturer technology still further perfected. China's
LED industry needs to grasp the pulse of the market , and actively
expand the consumer market , forming a virtuous circle of market
applications for scientific and technological innovation , technology
and innovation driven by market demand . Play
to the advantages of LED, the development of special -purpose LED light
equipment, and actively expand the scope of application of LED
light-emitting devices. Non-contact
power supply technology is characterized by a power supply terminal and
the terminal without any physical connection , you can transfer the
energy to the electricity side . The use of electromagnetic waves in the millimeter to centimeter range close non-contact power supply system has been applied . Such
as electric vehicles, deepwater operations , robotics, mining machinery
, electric toothbrushes , cell phones and laptops and other mobile
devices , and even implantable electronic medical devices also adopted
this technology powered charging. Therefore , close non-contact power supply technology has broad application prospects . Based
on the non -contact power supply technology , utilization of power
electronics technology , magnetic coupling principle of electromagnetic
induction , high frequency power conversion technology , the use of
modern control theory and methods to achieve the isolation of power
transmission systems and electrical equipment , so that the two of no
direct contact between electrical, satisfy the special needs of the
application, to improve the security and reliability of power
transmission. Therefore, the non -contact power supply technology is a safe, reliable and flexible access to new energy technologies . Non-contact power supply system consists of two parts and power transmission unit receiving unit . A
power transmitting unit mainly by led street light Manufacturer power supply circuit , the
power amplifier output circuit , drive circuit, an oscillation circuit ,
a reference voltage circuit , a control circuit and a transmitting coil
protection L1 ( transformer primary ) component ; power receiving unit
includes a receiving coil L2 ( secondary of the transformer ) , high-frequency rectifier filter circuit and load composition.
LED lighting to create a three-dimensional marketing: online and offline drive to promote mutual More
importantly, at this stage of ordinary consumers and other department
stores or hardware stores over traditional channels is still difficult
to buy high-quality LED lights. Currently more than 95% of traditional
lighting sources did not use a large area of sales of LED
lighting products, only a small number of large supermarkets such as
Wal-Mart, etc. There are several brands of small amounts of style LED
bulbs on sale. Therefore, those who know something about LED lighting
can turn ordinary consumers find products on the Internet, which also caused the current LED lights popular online sales market. LED
boutique mall operations director Wenbin pointed out that online
shopping can reduce the purchase cost of goods to reach the end user, at
least compared with the traditional channels can be reduced 15-30%. In
addition to online sales channels while commodity sales channels, or a brand awareness and product promotion channels show a lot of companies are very happy to accept this sales model. According
to reporter investigation LED current LED lamps online sales price is
generally higher than the line low, but companies need to deliver
certain management and promotion expenses to a third party trading
platform, so online trading profit and trading profit under the basic
line of flat, or
even lower. It is reported that profits LED lights currently online
transactions remained at around 20%, as well as the subsequent decline
in space. "LED
lighting prices much higher than the energy-saving lamps, consumer
acceptance of a certain degree of difficulty, and therefore the amount
of online transactions will not go too fast." Liu Tong noted that with
the decline in prices, people 's acceptance of led street light Manufacturer will gradually increased, but the overall market this year, the situation is still not optimistic. With
the continued decline in the price of raw materials and lighting
devices, LED lighting market prices this year will continue to decline.
According to Shenzhen, a small LED lighting business Yangxing
responsible person, from last December to February this year, the price
cut has reached 20%.
Although
representatives of industry development direction of led street light fixture has
not been overlooked by traditional companies, but because LED lighting
technology has many bottlenecks, so that most of the traditional
lighting companies in a dilemma. In their eyes, this is a both strange
and familiar territory .
In the past few years, many non-technical layman understands marketing
FromEMKT.com.cn because of the road, has now become the lighting
industry giant. In their view, technology is certainly scarce commodity,
but the lighting in the foundry industry rife ,
only the channel is king. Whether or Op NVC, because of strong
marketing capability and started, but was placed in a technical sub
important position. Wait,
hesitate, so most traditional lighting companies a foot in the door of
LED lighting, a foot in the door. Everyone knows that the LED lighting
industry is a huge cake, but due to the high technical threshold and
investment risks, so that they had
to be cautious. "Buy a light source module" became a best path to deal
with the traditional lighting companies LED lighting market blowout. "Technical
processing on high-power LED products is also very stable thermal
problems, including heat sink material, heat dissipation, etc. Moreover,
the current use of functional lighting is still relatively small, more
focused on led street light fixture panels, landscape lighting above. "Kuang
Guohua, general manager of Shenzhen Optoelectronic liter inline
believes that because of the LED technology and applications on some
uncertain views, making many traditional lighting companies, dealers
misgivings Zhongshan large lighting companies -. General Manager,
Lighting wins the ball into Cong also think , LED products as a freshman, due to technical immaturity led many manufacturers to "see more short," stalled. December
2007, the relevant state ministries and conducted a market research
survey results show that several large domestic and Street Lights Office
raised some questions on LED street lighting: First, each manufacturer
of the street is not the same, there is no universal sex; Second ,
street lights in the warranty period in the maintenance responsibility
borne by the enterprise, once the warranty period, street maintenance
management must bear responsibility, but there is no corresponding
streetlight management professionals, how maintenance is carried out to
the street to replace the whole? or
other means? either way, will lead to high maintenance costs. The final
result is a feedback, street streetlight management hopes to have a
consistent standard, so that maintenance and procurement will be more
convenient. "LED
lamps can be like a traditional lamp as the light source is a light
source, lighting is lighting, if the lamp is broken, do not put all the
fixtures removed to repair, replace bad as long as the light source
module on it. "China
Municipal Association of Professional Committee of Urban Lighting
deputy Director, Ministry of Construction Committee of Experts municipal
facilities," said modular light after routine maintenance becomes more
convenient. " Zhao
Jinxing mouth light modular and MediaTek "Turnkeysolution" Similarly,
the ultimate aim is the integration of the market to solve many
problems. In the LED light source device, in addition to one or more of
the LED light source chip, but also include other components,
such as optical, mechanical, electrical and electronic components. LED
light source module is the LED light source, cooling components and
power drive assembly molding, integrated technology to complete the
"light, electricity, heat," highly integrated assembly, making it transformed
into a "fool" type of lighting accessories. The modular LED lighting
industry to simplify the complex is assembled everyone can operate the
production process. The
first is the chip problem. With the highest penetration rate of LED
lights, for example, most of the LED packaging companies focused on a
single chip package watt, enterprise applications are mainly for contour
lighting and decorative products, and currently receive government
support, as
well as efforts to promote the application after the market are large
LED lights, basically use multiple low-power led street light fixture chips in
series and then in parallel Some companies use LED lighting display,
covered with dense set of synthetic street light;. Some companies will be 100 1 watt LED lighting up one by one row to make a lamp.
The
26th World University Winter Games, the use of buy led high bay lamps torch torch
farewell Lord opened the first of its kind on the human use of fossil
fuels world-class sports history, fully reflects the importance of
environmental protection and the Universiade frugal ideas. Since
there is no current Universiade Main Stadium, and many venues are very
scattered, so whether it is large or the opening game of the awards
ceremony was held in Trento center chose Domo Cathedral Square, the main
torch also placed there. This Universiade torch no separate
build the base, but to use the existing base of the bell tower as the
main torch in savings, while also retaining the historical heritage. Responsible
for the Universiade torch design is Professor of Mechanical
Engineering, University of Trento Stefano Rossi, he describes the
creative cauldron he said:?. "The use of fire in the top of the bell
tower is impossible that we can pull a wire connected to the
top, but must not establish a gas pipeline. other is environmental
considerations, if the use of fossil fuels, will certainly aggravate the
greenhouse effect, so we consider this Universiade zero emissions in
accordance with the target to reduce carbon dioxide emissions, thereby
taking into account use LED light the Olympic flame. " This
is the first time in the human world-class sports use LED light torch
with the Olympic flame burning flame in the form of the traditional
fundamental change took place, fortunately this design concept was
approved by FISU: "We start be designed to FISU before the
application because the torch is the use of fire in general, and we are
using a LED light source alternative to an open flame. when the FISU
confirmation can be used, we began the design work. entire hour torch
maximum power consumption 3 kilowatts, the equivalent of an average family 's electricity consumption, consume less. " When
darkness fell, almost in every corner of the city of Trento can see the
clock tower lit the main torch, looked from above, a bunch of golden
flame lit by five pieces of blue petals among the main torch, like a
modern light sculpture set in
a medieval building in the: "Indeed, this is a collision of ancient and
modern civilization, one is the history of precipitation, on the other
hand is a modern cutting-edge technology and the results of the
Universiade this event is a long. history
of Olympic Games, athletes challenge the limits and in accordance with
the ancient tradition of competitive create a record, but it is also a
breakthrough technology innovation, we can say this design reflects the
coordinated development of the historical and modern, part of an ancient
Clock Tower, the other part is a modern LED torch. " In
addition to the main torch, buy led high bay lampsis
also used by Professor Rossi hand, this is the Universiade torch in
Olympic history and the first time by the University of independent
design and manufacturing. This Universiade torch and torch have adopted
the common
Alpine gentian flower as a prototype, fully embodies the
characteristics of the local: "My design was inspired by the Alpine
gentian flower, this flower shape is very suitable for the combustion
system hidden, just another gentian flowers have five petals, this
design is that it is very fortunate, in line with the Universiade in five colors, it is very easy to blend a variety of events to come. " According
to Professor Rossi's introduction, the Universiade torch design color
requirements, the need to use buy led high bay lamps assigned to Troon Dino Winter blue
and green as the main colors, also need to consider the flame burning
time, but also Note that instead of distinguishing Universiade Games, summer
Games winter Games instead, these requirements are a channel for
designers problem, it is also withstood the test of these challenges,
the Universiade torch high art: "We are in accordance with asked to make
a dozen of the torch, so I chose to build because of the limited number of hand by the artist, we can say to each is a fine art. "
Time
as fleeting, this year's review of the development of LED industry,
there are always a lot of business owners feel the flesh is weak. If not
make big moves, no new tactics, no new model, business aspects but also
does not seem satisfactory .
In fact, many companies just to see the appeal of innovation, only to
see the benefits of innovation and value, but ignores the enterprise to
achieve innovation strength you have to have a solid foundation in
reality. Cover must first lay the foundation floor, practicing
magic must first squatting good horse. The same is true of enterprise
development, led street light Manufacturer want to make their own steady
development, we must lay the foundation to make their own business, take
a good first step. According to the status LED enterprise development, I believe Jidao need to cross the threshold. The
first is the better state of mind. Business owner should own product
positioning and business objectives have a clear plan, not free in the
current chaotic pattern LED industry, without their own center of
gravity. Do not arbitrarily set a goal to replace themselves clear goals,
the staff will be more firm unity. At the same time a good attitude is
also reflected in not over exaggerate the goal pursuit, everything
practical oriented. Second
is to have passion. Do anything to fear that there is no passion, the
same is true operating companies. Although the led street light Manufacturer is currently
facing many challenges of development, but as long to break through
these difficult challenges, then to glory just around the
corner. Therefore, LED enterprises should trust their own future, full
of passion to work with the fight to be a good business to produce
quality products, companies can gain a firm footing in the market. The
third is a heavy technology. LED industry is currently facing a big
problem is the lack of core technology, even with the technology, the
knowledge is not rigorous protection technology. LED enterprises must
focus on R & D and technology, not just the interests of
the production figure, has a strong technical strength clincher. While
to accumulate their own resources and capital, technology, resources,
funds LED enterprises can survive the fierce competition in the
industry. The
fourth is to adhere to. In recent years, a lot of new business from the
LED, the LED business is down a few, which also lack the short-lived
"short-lived" company. These companies are basically unable to seize the
opportunity
to point force in the transformation of the market, even if there is
strength, they often do nothing. Business enterprises is a long-lasting
job, how to identify the point of force business owners research is
worth considering. Finally,
even good change. There are a lot of led street light Manufacturer with the
development of the market gradually embarked on the road of transition,
however, after a while the subject of enterprise transformation has not
changed, but its internal actually have changed. Whether the change
from the assessment mechanism or resource structure has. Thus, the
transformation of enterprise management mechanism must be timely to make
adjustments for changes in the direction of development. So as to allow
the normal operation of the various departments, allow enterprises to
achieve the effect of steady development. Engage
in the same business, like chess, one should seize Tianyuan that occupy
high ground. Two have roots, have roots in order to survive, in order
to expand and develop outwards. The root is the attitude, passion, ideas
and other corporate culture content.
Recently, GB "LED stage lighting General technical conditions" working group held its first plenary meeting in Beijing . Conference
hosted by the Star Television Vice Chairman Zhao Ming , attended by
China Entertainment Technology Association led street light fixture , China
Professional Committee Secretary General performance venue with
equipment Zhao Hua , Shanghai Theatre Academy Professor Liu De , Chen
Guoyi , as well as from Hao Yang Electronics Ya Jiang optoelectronics, lighting and other units on behalf of Pearl attended the meeting . Vice
Chairman Zhao Ming Star Television Star Television representatives
welcomed and thanked the experts , and the standard -setting process on
issues that need attention made a speech. Zhao
Ming said , Star Television for the first time leading the drafting of
national standards, hopes to help guide the experts in the standard
-setting to the next level . Zhu
Village , chairman of Star Television commitment to the national
standards congratulated He stressed that the commitment to the national
standard Star Television is a major event in the industry , the
association must fully support , but also hope that the working group
members positive suggestions , you can create a technical requirements regulate the industry , and promote the development of national standards for the industry . The
main content of this meeting is to discuss the draft standard
technology framework "LED stage lighting general technical conditions"
to determine the preparation of the working group members and the
division of labor , as well as the specific arrangements for future work
plans. At
the meeting, introduced the project preparation team leader Zhen Heping
, the draft will be distributed to the various standards involved in
the preparation of the unit and make innovations corresponding written
content. National
Standards "led street light fixture General technical conditions" so by the
National Standardization Technical Committee Technical Committee
conducted electrical lighting management issues , Star Television is
responsible for drafting the completion date for the end of 2014 end . Since
the National Standards Commission tasking , Star Television carried out
preparatory work , forming a framework and draft technical standards . May
2013 , Star Television preparation of the preparatory group was
established to determine the preparatory group members and division of
labor. Preparatory
group through research, experts, to determine the technical framework
content standards , including the terms of the safety indicators ,
performance indicators, targets and programs demonstrate the reliability
and submit National Standards Commission confirmed . September
2013 , Star TV standard according to the technical framework of the
preparation of group members drafted the terms "led street light fixture
General technical conditions" and invited domestic lighting experts, who
participate in standards discussions , forming a draft standard .
In
recent years, under the encouragement and governments around the strong
support of national industrial policy, China's led street light wholesale gained
unprecedented development opportunities, but also developed a number of
little known so-called "princes of the brand." But as with industrial chain giant
multinational brands have vied to represent the Chinese market, and
actively create a competitive advantage in the value chain of China's
semiconductor lighting company formed to suppress potential, especially
by means of the inherent advantages of
the brand and intellectual property, forcing enterprises to survive in
China's LED industry value chain, the low-end, but now, the market
competition is further staged "Matthew." Fundamental
way China LED industry, in addition to continuing technological
innovations, to create a viable well-known brand is imminent. So what is
the brand? Simply put is the consumer brand awareness of the product
and product family. Brand is also a manifestation of the
comprehensive quality of goods and representatives, when people think
of a brand, while the Federation and fashion, culture and values to
associate together, companies in the fashion brand constantly creating,
nurturing culture, as do business bigger and stronger, constantly
turning to
upgrade from low value-added high value to the product development
strengths, product quality advantages, the advantages of high-level
changes in cultural innovation. Cree
's technology and products ahead, but the price is also not low, why
Cree' s market is still booming, which benefited from extraordinary Cree
marketing ideas. Think customers want, even before the customers think
that Cree marketing idea. And
Liu Zhuang said that the face of the situation on the market price of
fighting, stick with Cree to negotiate a comprehensive product costs and
help customers reduce overall costs and achieve win-win situation is
benevolent. Consolidated costs include the cost of purchase, maintenance
cost
and accumulated brand and reputation, in short, can help customers make
money product is able to impress customers' products. Career Vision is
to help customers achieve greater value than the product itself, and
customer win-win situation. The price and value, although
the word difference, but contains something a mile, if the blind
pursuit of price, eyes only concerned with one or two short of a single
business, earn money a day or two, then this business is not a long
time, while the value -conscious businesses to get the dual benefit of profits and interest, the final harvest from the long-term brand. Second
Zhuang Liu admits, in the current of the few outstanding packaging
manufacturers increasingly force, catching momentum undisguised, in this
sense of urgency forested environment, Cree marketing strategy will
focus on improving product cost aspects of force, on the one hand to
improve product performance , on the other hand to reduce overall costs through innovation. In
order to create a brand with a distinctive core values, and gradually
accumulated brand equity, you first need to understand the complete
enterprise constitute brand equity, a thorough understanding of the
connotation of the brand equity of the indicators such as visibility,
quality recognition,
brand association, premium capacity, brand loyalty the relationship
between the reciprocal. On this basis, combined with the actual
business, to develop brand building brand equity goals to be achieved,
so that the corporate brand to create a clear direction to work, targeted
and reduce unnecessary waste. Due to the current led street light wholesale companies
generally do not have the ability to develop a professional brand
communication strategy, relying on professional media company services
more efficiently. Rectangular
lighting specifically looking for a professional advertising agency for
its new product development strategies tailored services, including
strategic new exclusive image management, strategy and implementation of
new communication strategies, rectangular lighting new marketing
strategy and implementation, and strategic new markets collect and
respond to information . "Rectangular
hired a professional team to plan the implementation of brand strategy,
after full implementation, brand architecture and product architecture
will be more clear." DENG Zi-long rectangular lighting director, said
relatively competitors, channels are short rectangular plate
illumination, the company established the first to establish a brand channels, rectangular to do now is make up, optimize short board.
"If
the product is brand quality and infrastructure, the number of channels
is the brand." Chau Ming Technology Mei Zhimin brand director, said
brands need to rely on product support, while also stimulating the
construction of brand channels. With high quality products to occupy
channels to enhance brand reputation. Do the brand, in order to win
more dealers trust companies, dealers and enterprises will be willing to
grow together. Currently
on the market for many dealers and LED products LED companies do not
understand, when they choose the brand, it is very confused. And uneven
quality of many products on the market, the lack of post-service
support, while the overall high prices , leading consumers or distributors of LED lighting prohibitive. "Brand
promotion only the first step, the spokesperson ad also includes hiring
only the first step of brand building." Mei Zhimin think, brand
building and maintenance of late is the most important. Foreign brands
are experiencing a time of precipitation centuries, focusing on word
of mouth, more attention to every detail of the product, truly worth
spending. "Brand building is not an overnight thing, and enterprise
product quality, the richness of the product line, marketing channels,
financial strength and so very close association, requires companies
to spend a lot of manpower, material and time. "Brand experts believe
that a business only those with high-quality products, extensive product
system, strong distribution channels and strong financial strength
coupled with a viable brand system, consumers can really create a recognized brand.
Although
the LED has a brilliant and varied colors, the advantages of low-carbon
energy, government and LED manufacturers are also in great efforts to
promote the use, but many end users do not pay for this purpose and
action. What is it? Prices expensive?
Reliable yet? How to choose these products? What brand is trustworthy?
Sort of problems may be the consumer in the application of LED lighting
products doubts existed. To
this end, let more consumer acceptance and use of LED lighting
products, in addition to price, the popularity of product knowledge,
strengthen brand promotion, strict quality mark, good after-sales
service a top priority. Guangzhou International Commodity City
Exhibition Trade Co .,
Ltd. was established in February 26, 2008, is based on the principle of
"government-led, business operations," the Guangzhou municipal
government for the development and construction of the Guangzhou
International Commodity Exhibition & Trade City project and the
formation of the
project company. The project is located Hualong Town, Panyu District,
Guangzhou City, covering about 4,800 acres (2,000 acres of reserve
another Riverside development sites), the total investment is expected
to reach 14.5 billion, to fight the world's largest, at most types of goods, the most perfect, most influential HITEC platform, the world's HITEC wholesale carrier. To
create the world famous led street light wholesale Fair trade platform,
"Guangzhou Optical Valley" proposed to create "four platforms," the
innovative ideas that brand aggregation platform, modern trading
platform, the whole industry chain service platform and procurement
alliance platform. In addition ,
the "Guangzhou Optical Valley" adhere to the high-end, differentiated
business line, and the introduction of the Guangdong Provincial Quality
Supervision and Inspection Center, Sun Yat-sen Lighting Engineering
Research and Design Center, Industrial Technology Research Institute of
Guangdong Province, the
Central Academy of Fine Arts Lighting Applications Design Lab other
well-known institutions, to ensure product quality and design the park
craftsmanship.
